This is a 3D model of the relationship funnel in premium publishing. It maps the journey from anonymous stranger to committed subscriber.
On their way down the funnel, audiences come into contact with the publisher via a series of touchpoints — each one a ‘planet’ in this universe. Some touchpoints are on the publisher’s own platform; others are on third-party platforms such as social media, Spotify or Google.
← Click through the touchpoints on the left to see where each one sits in the journey — and how audiences can be monetised there
Julian March · May 2026