Unknown · Out There
The internet. Social, search, podcasts — haven't encountered us yet.
Off-platform only
They Know Us
Awareness · on & off platform
Off-platform & on-platform
We Know Them
Registered · on-platform only
Off-platform: "They Know Us" status
On-platform only
In a Relationship
Day pass · 7-day pass · on & off platform
Off-platform & on-platform
Committed Relationship
Monthly & annual subscriber · habitual, paying
Off-platform & on-platform