The Horizon Funnel

The Audience
Relationship Model

Two dimensions map each reader’s position. Top to bottom tracks engagement depth — from Unknown to Committed Subscriber. Outside to inside tracks platform location — from off-platform to on-platform.

Unknown → They Know Us → We Know Them → In a Relationship → Committed

← Click any touchpoint on the left to explore

The Funnel

Julian March · May 2026

Unknown · Out There
The internet. Social, search, podcasts — haven't encountered us yet.
Off-platform only
They Know Us
Awareness · on & off platform
Off-platform & on-platform
We Know Them
Registered · on-platform only
Off-platform: "They Know Us" status
On-platform only
In a Relationship
Day pass · 7-day pass · on & off platform
Off-platform & on-platform
Committed Relationship
Monthly & annual subscriber · habitual, paying
Off-platform & on-platform
← Radial: off-platform → on-platform  ·  Vertical: unknown → paying subscriber ↓
↺ Reset view
Touchpoints